JACK DANIEL’S HOLIDAY - FOR NOT SO SILENT NIGHTS
We were tasked to create a compelling holiday campaign promoting the Jack Daniel’s family of brands as the ultimate choice during the holidays. Our audience didn’t necessarily associate Jack with the holidays, so we needed to break through in a way that only Jack could – by making Jack Daniel’s THE emblem of loud, unapologetic holiday celebration. For Not So Silent Nights ran across on- and off-premise channels, including social OLV with custom recipe content, retailer media and social.
Creative Directors:
WILL WILSON
SEAN ELLIS
OMNICHANNEL SUPPORT
