Let’s be honest. America’s obesity rates aren’t getting any lower. If there’s one thing America is obsessed with, it’s free stuff. The goal was simple: Make every step rewarding. So we developed Walk with Walgreens; a complete multichannel loyalty platform to get America on the move again. The early adopters of the program who signed up via text, online and in-store received a walking kit loaded with healthy items to join the movement.
The program is still active, living under Balance Rewards loyalty program.
2012 Awards: Gold Reggie, 2 Silver Reggies, Silver & Bronze Effie, Oracle Award, World Retail Congress Campaign of the Year Finalist, MAA Globe Best Long-Term Relationship Marketing, MAA Globe Best Retail Experience