Chad Ingram
Executive Creative Director / Commerce Leader
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Swash Touch of a Button

We wanted to show consumers that with the touch of a button you could have clothes dry-clean ready...without using the dry cleaner.

Swash was trying to convince consumers the need for an at-home dry cleaning service. So we re-introduced the brand as a convenient solution when business-minded shoppers were browsing online with pre-roll attached to various retailers to gain incremental space in-store.