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    <loc>http://www.chadingram.com/various-projects</loc>
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    <lastmod>2018-10-05</lastmod>
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      <image:title>Various Projects - Burger King Rules the World</image:title>
      <image:caption>With Coca-Cola being the official sponsor of the World Cup, Burger King was looking to infiltrate the Cup with various guerilla tactics for major fan groups. Stadium apparel for the fan fanatic—from wearable flags and crowns to thundersticks to cup toppers—was created for over 10 World Cup participating countries.</image:caption>
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      <image:title>Various Projects - Burger King Rules the World</image:title>
      <image:caption>With Coca-Cola being the official sponsor of the World Cup, Burger King was looking to infiltrate the Cup with various guerilla tactics for major fan groups. Stadium apparel for the fan fanatic—from wearable flags and crowns to thundersticks to cup toppers—was created for over 10 World Cup participating countries.</image:caption>
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      <image:title>Various Projects - Side Effects Include...</image:title>
      <image:caption>Shopper Marketing Magazine contacted our communications department to inform us that Kim Feil, CMO of Walgreens, was to be inducted into the Shopper Marketing Hall of Fame. This was a pretty high honor, and also our chance to have a little fun with a congratulatory ad that represented her and the agency well. The concept took the inherently pharmaceutical side of Walgreens and showed readers the potential side effects of her leadership at Walgreens and their successful marketing efforts.</image:caption>
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      <image:title>Various Projects - Gatorade Coaches Education Program</image:title>
      <image:caption>Gatorade has consistently played a huge role in high school sports and the athlete’s key influencer — their coach. Out of support for high school athletics came the Gatorade High School Athlete Award Program, one of the most prestigious programs in the country. A sell-in program kit was created, including direct mail and educational materials for coaches, players and parents. We shot multiple student athletes and coaches in Texas. For this particular year, kit sales saw a 21% lift, which more than doubled expected results. Awards: DMA Echo</image:caption>
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      <image:title>Various Projects - The Stuff Inside Matters Most</image:title>
      <image:caption>We followed the lead creative look from BBDO to relaunch the Jim Beam brand for national on- and off-premise accounts to give the brand a much-needed creative refresh. It was important for a seamless launch with a cohesive look created in a short period of time. There’s a slight possibility product testing a time or two assisted the look and feel of the creative. Awards: Beverage Dynamics Gold &amp; Silver</image:caption>
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      <image:title>Various Projects - The World's Finest Bourbon</image:title>
      <image:caption>Consumer insight showed that Jim Beam had a higher perceived value in European and Asian markets. We gave the global brand a complete overhaul; designing a more upscale, premium look that tested with high results in Duty Free shops across Europe.  Brand style guides, packaging and point-of-sale were created for each major market overseas. Apparently in Japan you won’t find a karaoke bar without a bottle of Jim Beam Black on the table — my kind of night.</image:caption>
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      <image:title>Various Projects - Gold Medalists</image:title>
      <image:caption>P&amp;G was a worldwide partner for the Olympic Games and within 12 hours of the U.S. Women's Gymnastics Team winning the gold, they published a full-page USA Today congratulatory ad.</image:caption>
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  <url>
    <loc>http://www.chadingram.com/work</loc>
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    <priority>0.75</priority>
    <lastmod>2021-07-25</lastmod>
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      <image:title>The Work</image:title>
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      <image:title>The Work</image:title>
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      <image:title>The Work</image:title>
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      <image:title>The Work</image:title>
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      <image:title>The Work - Vidal Sassoon Pop Up Salon</image:title>
      <image:caption>When Arc was tasked with launching Vidal Sassoon, we wanted to make sure women knew this brand came from a real salon. To prove we were no imposter, VS stylists traveled across the country, giving women a truly unexpected experience where they already shopped – food and drug stores. Our pop-up salon event left women feeling great and helped re-establish Vidal Sassoon as THE authentic salon brand. 2013 Awards: Hub Magazine Gold Medal</image:caption>
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      <image:title>The Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://www.chadingram.com/r29</loc>
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    <priority>0.75</priority>
    <lastmod>2015-08-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1438632671001-V4ZIAHB7325BNC0OU9EQ/tumblr_ns9l8o0Njl1qixm61o1_1280.jpg</image:loc>
      <image:title>Pantene + Refinery29 - Pantene Holiday Styling at Target</image:title>
      <image:caption>Pantene partnered with Refinery29, her online style authority, to create inspirational, multi-platform content including hairstyling how-to videos, trend reports and more. Pantene styling products were woven throughout, so no matter her style during the holidays, Pantene was a relevant part of her playful lifestyle. A mobile offer drove trips to Target, and at the in-store display, she could continue to engage with Pantene styling content via Blippar. Pantene styling product sales at Target increased by more than 50% vs. the holiday timeframe last year.</image:caption>
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      <image:title>Pantene + Refinery29 - Pantene Holiday Styling at Target</image:title>
      <image:caption>Pantene partnered with Refinery29, her online style authority, to create inspirational, multi-platform content including hairstyling how-to videos, trend reports and more. Pantene styling products were woven throughout, so no matter her style during the holidays, Pantene was a relevant part of her playful lifestyle. A mobile offer drove trips to Target, and at the in-store display, she could continue to engage with Pantene styling content via Blippar. Pantene styling product sales at Target increased by more than 50% vs. the holiday timeframe last year.</image:caption>
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    <loc>http://www.chadingram.com/work-jasper</loc>
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    <lastmod>2025-05-12</lastmod>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>2021 Experiential for Maker’s Mark</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1734717835581-0WUB6ONKXHKR43Q7FGVY/CASE-CARD-Holiday_Lifestyle_JDTW-copy-V2.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1734717844589-LK9VQWN6SX2JH9XOEE8X/Holiday_Lifestyle_Bar-Cart-Flavors-JW-R9-B.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1734717851831-MA9XPXRD76ELUC8MYHVV/Holiday_Lifestyle_Flavors-Honey-JW-R8.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1734717853187-USWMV60U4WKLE7NOQ24F/jack-omni.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/09bbdc28-bebb-4d5f-bf4b-e89075e21247/Screenshot+2024-12-21+at+4.29.23%E2%80%AFPM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/9d63e0ad-9e7a-458e-92a8-67ba5520448c/Barilla_StravaChallenge_CreativeImage.jpeg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.chadingram.com/new-cover-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-08-02</lastmod>
  </url>
  <url>
    <loc>http://www.chadingram.com/various-projects-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1438915669652-XMPK4OZTOCHLPV1M7KUK/various.jpg</image:loc>
      <image:title>Various Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1438783398253-8N2LX4TRRIZWP8SBLSKE/bk_london.jpg</image:loc>
      <image:title>Various Projects - Burger King Rules the World</image:title>
      <image:caption>With Coca-Cola being the official sponsor of the World Cup, Burger King was looking to infiltrate the Cup with various guerilla tactics for major fan groups. Stadium apparel for the fan fanatic—from wearable flags and crowns to thundersticks to cup toppers—was created for over 10 World Cup participating countries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1438784053428-QGBHT0FDW4XN9P4MU81U/www_kim_ad_final.jpg</image:loc>
      <image:title>Various Projects - Side Effects Include...</image:title>
      <image:caption>Shopper Marketing Magazine contacted our communications department to inform us that Kim Feil, CMO of Walgreens, was to be inducted into the Shopper Marketing Hall of Fame. This was a pretty high honor, and also our chance to have a little fun with a congratulatory ad that represented her and the agency well. The concept took the inherently pharmaceutical side of Walgreens and showed readers the potential side effects of her leadership at Walgreens and their successful marketing efforts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1438784760306-AY82VYL0LVE995AJJKTW/gat-CEP.jpg</image:loc>
      <image:title>Various Projects - Gatorade Coaches Education Program</image:title>
      <image:caption>Gatorade has consistently played a huge role in high school sports and the athlete’s key influencer — their coach. Out of support for high school athletics came the Gatorade High School Athlete Award Program, one of the most prestigious programs in the country. A sell-in program kit was created, including direct mail and educational materials for coaches, players and parents. We shot multiple student athletes and coaches in Texas. For this particular year, kit sales saw a 21% lift, which more than doubled expected results. Awards: DMA Echo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1438899612489-95KFL9N84692BANKBQEO/jb_launch.jpg</image:loc>
      <image:title>Various Projects - The Stuff Inside Matters Most</image:title>
      <image:caption>We followed the lead creative look from BBDO to relaunch the Jim Beam brand for national on- and off-premise accounts to give the brand a much-needed creative refresh. It was important for a seamless launch with a cohesive look created in a short period of time. There’s a slight possibility product testing a time or two assisted the look and feel of the creative. Awards: Beverage Dynamics Gold &amp; Silver</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1438899756778-FLLGN80597ZMX998OCS2/jimbeam_global.jpg</image:loc>
      <image:title>Various Projects - The World's Finest Bourbon</image:title>
      <image:caption>Consumer insight showed that Jim Beam had a higher perceived value in European and Asian markets. We gave the global brand a complete overhaul; designing a more upscale, premium look that tested with high results in Duty Free shops across Europe.  Brand style guides, packaging and point-of-sale were created for each major market overseas. Apparently in Japan you won’t find a karaoke bar without a bottle of Jim Beam Black on the table — my kind of night.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1438899857800-EYBZF9I6ENH66W3JDAFF/PG_USAT_full_final_print.jpg</image:loc>
      <image:title>Various Projects - Gold Medalists</image:title>
      <image:caption>P&amp;G was a worldwide partner for the Olympic Games and within 12 hours of the U.S. Women's Gymnastics Team winning the gold, they published a full-page USA Today congratulatory ad.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.chadingram.com/thankyou</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-02-07</lastmod>
  </url>
  <url>
    <loc>http://www.chadingram.com/swash</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/1533826321185-ZZYB0XHLM4271636H0BW/swash.jpg</image:loc>
      <image:title>Swash Touch of a Button</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.chadingram.com/about-chad</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/75c1ab69-6c6b-495f-915c-1fa4e4291078/Chad_Ingram-224_BW.jpg</image:loc>
      <image:title>About (old)</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.chadingram.com/about-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55be8754e4b0f2f1fe343d9e/75c1ab69-6c6b-495f-915c-1fa4e4291078/Chad_Ingram-224_BW.jpg</image:loc>
      <image:title>About - Hello there!</image:title>
      <image:caption>This is me, casually laughing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.chadingram.com/madness</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-19</lastmod>
  </url>
</urlset>

