In 2009 Walgreens controlled more than 70% of the market during the Flu season and sold more than 5 million flu shots — 4 million more than projected. For 2010, they were tasked with selling 3 times that: 16 million flu shots.
Arc created “Arm Yourself For The Ones You Love,” and turned an uncomfortable situation (getting a shot) into an act (protecting your loved ones from getting the flu).
New for 2010 was an internal employee campaign, a fun viral video showing how to arm yourself, payee and payor marketing collateral for Universal Health Services and a Facebook campaign to help spread the shot and not the flu.
2011 Awards: Super Reggie, 3 Gold Reggies, 3 Silver Effies, MAA Globe Best Global Campaign