Award-winning creative with 17+ years experience in integrated shopper marketing and omnichannel brand activation. As SVP, Group Creative Director at Geometry in Chicago, Chad leads and delivers results-driven creative platforms for The Coca-Cola Company and Mondelez International.
Chad brings a wealth of shopper behavioral understanding at both the national and retailer-specific level with a deep passion for leadership — inspiring and developing creative talent, producing effective and highly-awarded work, and partnering across disciplines to identify growth opportunities for brands to compete and win.
He recently led the creative efforts for the relaunch of Diet Coke; garnering positive sales growth for the brand for the first time since 2010. Notably Chad also led the vision for the Pantene partnership with The Weather Channel at Walgreens, one of the most awarded shopper campaigns in over a decade. Beautiful Hair Whatever the Weather hauled in over 15 national awards; ranking #5 on the WARC 100 global campaign list.
Prior to joining Geometry, Chad led the P&G Hair Care and Fabric Care teams at Arc Worldwide. He also has worked with many blue chip brands including Walgreens, Target, Altria, Bimbo Bakeries, Jim Beam, Gatorade, Tropicana, Clorox Brands, AT&T, ESPN, and Orbitz.
Chad received his BFA in Visual Communication from the University of Oklahoma with a minor in art history. When he's not at Wrigley Field, you'll find him in Oak Park with his wife Erin, son Teddy, and goldendoodle pup, Mayor Daley.